RBCx

RBCx helps tech companies scale by connecting them with people, ideas, and financial solutions from one of Canada’s largest banks. With a new value proposition, its brand needed to reflect this evolution.

We redefined RBCx’s visual identity to feel elevated yet familiar, leveraging the core brand recognition of RBC. By balancing innovation with the trust of RBC’s heritage and working within established brand parameters, we created a modern identity that aligns with RBCx’s mission while remaining unmistakably part of Canada’s Big 5 Banks.