Mydoh by Me
Mydoh is a money management app for kids and teens, offering the Mydoh Smart Cash card, a reloadable prepaid Visa card that lets parents watch their children gain financial independence. With the new Mydoh by Me card option, kids can customize their cards by uploading a photo, creating a unique design that reflects their personality. This personalized approach makes managing money more engaging and encourages kids to take ownership of their financial journey.
For this project, I designed a card that stayed on brand, provided ample space for most images, and conducted a competitive analysis of similar products. I led the custom card design, collaborated with Visa for approval, worked with printers to perfect the product, and partnered with marketing and stakeholders to successfully launch the Mydoh by Me feature.
