Northwest Expeditions

To honour his father’s enduring legacy, Ian Rowe enlisted my assistance in thoughtfully developing the visual identity for Northwest Expeditions. This distinctive brand was originally established by Ian’s father to provide expertly guided treks along the majestic Nahanni River in British Columbia. The creative inspiration for the brand draws heavily from vintage expedition maps that were meticulously crafted by Ian’s father to document the vast and beautiful Nahanni River region. The visual identity we are developing is designed to be versatile and adaptable, allowing for various applications across different platforms and ensuring a cohesive representation of the brand.

Identity design
Digital design

An icon set was developed based off of map markings to bring more life to the brand story. Using the icons, we created a seamless pattern that could be used as graphical pieces for product, apparel and collateral.