Akimbo
A full brand program for a condo development located in new SOLO district in Burnaby, BC. The bold graphic identity is comprised of a dynamic wordmark that expresses the confidence and stature of the development. By using black and white motifs we reflect the dark and light tonal palettes of its interior design, and are able to highlight its defining features.
A holistic approach is essential for this project, as it requires integration across multiple mediums, including print design, web design, environmental design, and signage. By considering the interconnectivity of these elements, we can create a cohesive and unified experience for users. This strategy ensures that all aspects—from visual identity to user interaction—reflect a consistent message and enhance the overall impact of the project. Emphasizing collaboration among disciplines allows for innovative solutions that resonate across various platforms, leading to a seamless and engaging experience for the audience.