Thomas Hobbs, a family-run florist in Kerrisdale, Vancouver, has served the community for over 40 years. Under new owner Helen Rivero, the shop aimed to refresh its identity while honouring its history and remaining to the tradition of providing remarkable service, extraordinary flowers, and a breathtaking atmosphere.

The primary goal is to effectively modernize its brand identity, collateral materials, and website by adopting a simplified and contemporary approach. This strategy aims to reinforce the company's longstanding legacy of delivering high-quality floral arrangements while also showcasing a steadfast commitment to excellence. The rebranding effort is designed to attract new customers, while simultaneously ensuring that long-time patrons feel valued and connected.