Persephone Brewery

I designed the wrapping illustration along the bottom of the can to reflect the expansive landscape of the brewery's farm. On the left side is the barn, the center of brewing activity; in the middle is the hops farm; and on the right is Persephone Brewing's reliable tractor. The crest, positioned between the barn and the tractor, prominently displays the beer's name and variety.

I opted for a more streamlined and subtle design, as many craft beer labels on the market often feature vibrant colours and intricate illustrations. For the Goddess Golden Ale can, I aimed to differentiate it with solid, bold colour blocks, allowing the illustrated details to serve as accents.

 

Illustration
Packaging

 

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